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Amazon.com is a US e-commerce company. It was founded in 1994 by Jeff Bezos in Seattle, Washington. Amazon was almost the first companies that started selling goods in the Internet. Launched in 1995, Amazon.com began as an online bookstore, though it soon diversified its product lines, adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. There were separate websites created in Canada, the United Kingdom, Germany, Austria, France, China, and Japan. Main innovation was of course the idea itself of offline trade transaction to online sphere as well as creation of payment system, storage and personnel management. Company has won the success thanks to the unique corporative policy. Amazon.com was the first to use the great potential of Internet: ability to apply to much bigger number of clients than ordinary shop has, bigger variety of goods not limited by the ability of shop storage facility.

One of the most popular features of Amazon is the possibility for every user to leave reviews on the web page on each product. User have also to rate the product as the part of the review from one to five stars. Such rating scales provide a basic idea of the popularity and dependability of a product. Reviews are very important and have a big impact on the customers. This feature is one of the main reasons for such a great popularity of Amazon. The U.S. site generally has the most reviews, but other country sites offer the perspectives of other reviewers. A review posted on one site is not necessarily visible on another site.